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Sincere, relatable, self deprecating and occasionally obsessive, we’re just like our target audience—13-24 year old girls with pictures of Cole Sprouse as our iPhone wallpaper. We create authentically engaging content that advocates, entertains and represents.

17M

Total Followers

770M

Quarterly Impressions

73%

International Audience

Netflix even went from publicly obsessing over Cole Sprouse, one of the stars of the popular show Riverdale — which isn't even an original series — to forming an inside joke with followers that the actor is the one who runs the social accounts. It's such an incredibly bizarre bit to keep up that you can't help but enjoy it.

Mashable

Dana Herlihey

Dana Herlihey

Channel Lead

Dana Herlihey is not Cole Sprouse— though she did spend a year trying to convince the Internet otherwise. A lover of all things YA, Dana has spent over 15 years in  digital content. 

Kelli King

Kelli King

Channel Lead

Kelli brings over ten years of experience in entertainment and internet culture (plus one very camera-friendly feline) to this team focused on delighting fans. Her cat currently appears in a Netflix YouTube video with more than eight million views.