Sincere, relatable, self deprecating and occasionally obsessive, we’re just like our target audience—13-24 year old girls with pictures of Cole Sprouse as our iPhone wallpaper. We create authentically engaging content that advocates, entertains and represents.
17M
Total Followers
770M
Quarterly Impressions
73%
International Audience
Work Examples
Our Fans Love Us
Netflix even went from publicly obsessing over Cole Sprouse, one of the stars of the popular show Riverdale — which isn't even an original series — to forming an inside joke with followers that the actor is the one who runs the social accounts. It's such an incredibly bizarre bit to keep up that you can't help but enjoy it.
Mashable
Editorial Team
Dana Herlihey
Channel Lead
Dana Herlihey is not Cole Sprouse— though she did spend a year trying to convince the Internet otherwise. A lover of all things YA, Dana has spent over 15 years in digital content.
Kelli King
Channel Lead
Kelli brings over ten years of experience in entertainment and internet culture (plus one very camera-friendly feline) to this team focused on delighting fans. Her cat currently appears in a Netflix YouTube video with more than eight million views.